Editorial backlinks for casino sites, sportsbooks, affiliates and comparison brands. Built by a Malta-based team that has spent 16 years on link building for regulated iGaming companies across 25+ markets.
Links land in articles written for human readers on sites that already rank for related terms. Every placement is verified live, indexed, and reported with the URL.
An iGaming-tagged site isn't enough. We pull links from pages about casino reviews, sports betting, affiliate strategy, or adjacent topics that make sense to a search engine and a regulator.
Every placement gets verified for index status, organic traffic, and outbound link profile before it's reported as delivered. SEO backlinks for online casino sites need to hold up to scrutiny.
DR, referring domains, organic traffic, anchor, target URL, placement URL — in a sheet, not a screenshot. You see exactly what you're getting and why each site was chosen.
Link building for gambling websites isn't a generic SEO service. Each client type needs a different prospect mix, different anchor strategy, and different outreach voice.
Licensed brands in regulated markets that need authority signals to outrank affiliates and comparison sites in core SERPs.
Top-of-funnel sites where editorial backlinks compound into review rankings — bonus pages, best-of lists, market-specific landing pages.
White-label link building when you need iGaming-specific outreach without building the in-house team. We deliver under your brand.
Every gambling link building SEO engagement follows the same four steps. The variable is scale, GEO, and how aggressive the link velocity needs to be.
We pull your backlink data, flag toxic patterns, and identify the gap between where you are and what your target SERPs require.
Sites are filtered on DR, organic traffic, outbound link hygiene, and editorial standards — not just a domain authority score.
Anchor text negotiated, surrounding context reviewed, placement signed off before publication. No black-box workflows.
Live URL, indexing check, monthly profile report. If a link drops within 90 days, it's replaced at no extra cost.
Whether you need a single placement to fill a topical gap or a multi-month casino link building agency engagement, the work is run the same way — same QA, same reporting, same standards.
For topical or GEO gaps in your profile. Quoted per link after we've seen the target site and prospect list.
For ranking velocity or full profile rebuilds. Three months minimum recommended — that's when velocity starts moving rankings measurably.
iGaming-specific outreach delivered under your brand. Reporting, anchor strategy, and QA all run through your account team.
A one-off audit and prospect list, no placement execution. Useful when you have an in-house team ready to run outreach themselves.
Every enquiry gets a real reply within two working days — including link audit and rough plan, before any sales call.
You talk to the people doing the work. No account managers in between, no junior outreach reps fronting senior strategy.
The average iGaming client relationship runs 18 months or longer. Link building is a long game by design.
Pricing depends on the site's authority, organic traffic, topical fit, and the GEO. A single editorial placement on a high-traffic iGaming-relevant site typically ranges from low three figures to low four figures EUR. We quote per link, per package, or per campaign — whichever fits how you're buying.
Editorial placements on real, trafficked sites — disclosed correctly under each market's advertising rules — are how every visible casino brand ranks. The risk is in how the link is built, not whether money changed hands. The links that get penalised are the ones built at scale on networks of recycled sites.
No, and any link builder who does is selling you something else. We guarantee link quality, delivery timeline, replacement of dropped links, and transparent reporting. Rankings depend on the rest of your SEO — site architecture, on-page, content velocity, technical health, and the competitive context of your target SERPs.
25+ markets across UK, Nordics, DACH, Southern Europe, LATAM, Canada, and select APAC. If you need a market we don't cover, we say so upfront rather than running placements on irrelevant sites.
Yes. Reporting and outreach can run under your brand. Most of our agency clients use white-label outreach with shared QA on placements — your account team owns the client relationship, we own the link execution.
Both work. Some clients buy individual placements when they need to fill a specific topical or GEO gap. Others run multi-month campaigns when they're rebuilding a profile or pushing for ranking velocity. Tell us what you need and we'll quote accordingly.
For single links, turnaround is typically within 48 hours of brief sign-off — you tell us what you need, we match it to a vetted site, you approve, it goes live. For campaigns, first placements land within 2–4 weeks of kickoff, with the cadence then settling into monthly or bi-monthly cycles and reporting on the first working day of each month.
Send us your domain and your top three target keywords. Within two working days you'll have a free audit of your current link profile and a recommendation for what we'd build — single placements, a campaign, or white-label.